UNSUSTAINABLE - GREETJE VAN HELMOND

Nice to hear this sweet news from Greetje. On the RCA summer show: Design Products graduate Greetje van Helmond has created a range of jewellery using sugar crystals, which she “grows” directly onto cord suspended in sugary solution. Called Unsustainable, the project deals with issues of durability and resource consumption, deliberately using a basic material to create precious, but extremely fragile, objects.

Below is van Helmond’s statement about the project:

"In present day life we can say that we consume a lot. Durable materials are often used for the production of goods that are typically replaced or thrown away quickly.

Contrary to this I use everyday, basic materials to create products that appear valuable and sustainable. Because of the materials I use, the products won’t last long, but long enough to stay “new”.

In one project, I create jewellery out of sugar. Sugar has the quality of growing into crystals under special circumstances. By controlling the process I allow crystals to grow around strings to form accessories.

In a second project I create a set of accessories from quilted paper. With a lot of time and effort I believe one can make apparently banal and cheap materials into something beautiful."

We want more where that came form. All the best!

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