Sunday, January 13, 2008


In a world where technologies become more exciting by the day, sometimes it may be nice to relax and be cuddled by tradition. But then, when a design studio and a historic confectionery company join forces to create something new, it may happen that even tradition may spur new stimuli.

Since the XVII century, Turin is a city that has been considered one of the Italian realms of chocolate. It is here that, at the end of the XVIII century, Mr. Doret invented a revolutionary machine that could solidify chocolate, allowing it to be moulded in shapes. It is also here that architects Sergio Viotti and Giuliana Succo were born and graduated in architecture.

As a result of an intense professional experience, they felt the need to embrace a unique challenge: making the cultural heritage of their hometown join forces with the trends of the contemporary design, and produce a new line of innovative products. So they proposed to their long time friend Max Gertosio, heir of what since 1890 was the artisan shop of another great chocolatier, Pietro Viola, to collaborate on the manufacture of a new line of chocolate bars called Lagrange 34 - just like the address of the confectionery shop, named after the mathematician Luigi Lagrange.

via dezeen
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